GDPR and CCPA are pretty new regulations, so the ability to export your data is pretty new. On top of that, each company has a different data export format making it difficult for companies to make sense of it. We simplify that process for companies by normalizing your data, verifying who you are, and enabling you to get paid for it.

If you decide you want to sell just your data and not your identity, buyers will be able to sort by characteristics such as: "Male vs Female", "Location", but they will not see personally identifiable information (PII) such as your email address or phone number. They will only get info such as 18-24 year old male living in California. However, they may still be able to infer who you are.

Yup! Chrome plugins, VPNs, ISPs, and shady apps are all selling your data. Even companies like Facebook and Google also sell your data by allowing companies to target you. We're just enabling you to earn money as part of that process.

Companies buy data for a variety of reasons. Hedge funds and private equity buy alternate data to understand the universe. Companies building AI apps buy data to model the universe. Marketers buy data to understand trends. If you decide to sell both your data and identity, companies are interested in directly targeting you rather than paying for lower quality ads.

This depends on a variety of factors, primarily how interested people are in your data. For example, if you've imported data that is particularly interesting to data buyers (e.g. you're someone who has a lot of ad clicks or years of Chrome data), your data is more likely to be purchased. Each time your data is purcahsed by a company, you'll earn $5.

Once you earn a minimum of $10, you can cash out. You can choose whether to cash out via Bank Transfer, PayPal, Venmo, CashApp, Visa prepaid card, or Amazon Gift card.